Loyal Biscuit Co. Celebrates 10 Years!


Co-owner Heidi Neal stands inside their Rockland location at 408 Main Street.

Loyal Biscuit Co. is celebrating 10 years of being Maine’s destination for the best in healthy pet supplies, toys, treats, collars and more.


Loyal Biscuit Co. is an independently owned, community conscious, healthy pet supply store for dogs and cats with six locations throughout the state of Maine. Joel & Heidi Neal purchased the surviving, single-location store in downtown Rockland, Maine in January of 2010. Since then, they have added five additional locations and created a thriving business that employs 28 people. In addition, they have started three additional companies, Loyal Biscuit Tug ME Toy, a Maine-made tug toy; Fidelis Biscuit Co, an organic, mostly Maine-sourced treat available in three flavors; and Fennylicious, LCC, a real-estate holding company as they currently own two buildings of their six locations.


“It’s been an incredible 10 years,” stated Heidi Neal, co-owner of Loyal Biscuit Co. “I still remember being the only employee in our smaller Rockland store in 2010, and now we have six locations throughout the state and 28 employees! Three of our locations have even expanded during those ten years. To say it’s been a wild ride would be an understatement.”


The first thing LBC did to celebrate 10 years was create a charitable giving fund, Fenway Fund, in January of 2019. 


“The Fenway Fund, named after our beloved logo, Fenway, is our way of giving back to the many communities that we serve. Created in 2019, as we entered our 10th year in business, Fenway Fund Grants are funded by proceeds of sales within our six retail locations,” stated Neal.  “Fenway Fund Grants are awarded bi-annually to 501c3 Maine animal related organizations whose proposals are selected by a committee of Loyal Biscuit Co. team members. The Fund is a vital way for our Company to support animal welfare within our communities by providing seed money for projects in Maine. The Fenway Fund committee looks for projects which often fall below funding availability; projects that we believe will help better the lives of animals in the State of Maine.This fund is not for operational expenses - it is project driven.”


The first round of recipients in July 2019 from the Fenway Fund included: PAWS Animal Adoption Center - Rockport, Maine: $1,600 grant for a feline recovery room at their current location. By establishing a permanent and adequately equipped recovery room, the shelter was  able to expand their capacity to care for sick and injured felines as well as shorten the recovery time for felines that come through their doors; SPCA of Hancock County - Trenton, Maine: $6,000 grant for the installation of new garage doors to their outdoor kennels which will provide adequate protection for the dog's in their care during the winter months, as well as provide increased space in their kennel area; Waldo County Pet Food Pantry - Belfast, Maine: $2,500 grant to aid in the funding of their 2019 rabies clinics, spay and neuter program, and emergency vet care for residents within Knox and Waldo counties. These programs allow for families to receive proper care for their pets without the fear of needing to relinquish them due to financial burden. Their programs provide low-cost care for citizens and FREE care for Veterans; and Thomaston Dog Park - Thomaston, Maine: $1,000 grant for the construction of a permanent storage shed at their facility to safely house maintenance equipment. The secure storage of the park's equipment will allow volunteers easier access to the tools to help maintain the property, providing a clean and pleasant environment for the dog community. That was over $11,000 given back to the local communities of Loyal Biscuit Co. 


The next round of applications and disbursements will happen in February 2020. For more information about the Fenway Fund, click here.


Each location of the LBC will be having a celebration on Sunday, January 19 with 20 different promotions, goodie bags, dog wash specials and more. In addition, there will be several raffle baskets and gift certificates up for grabs over social media beginning on January 15. 


On Sunday the 19th, the first 25 people in EACH Loyal Biscuit location to spend $50 will receive a limited edition LBC tote bag filled with awesome items, such as Super Snouts chews, Primal Freeze-Dried treats or nuggets, Weruva cat food samples, Champion food samples, Honest Kitchen Pour Overs and Cups, Ruffwear stickers, LBC Dog Wash certificates and more. 


There will also be many $10 off or 10 for $10 deals that day on products from Acana, Earthborn, Etta Says, Honest Kitchen, Honey I’m Home, Nutrisource, Primal, Stella & Chewy’s and Weruva. And to keep the celebration going all year, on the 19th of every month, all dog washes will be just $10 in 2020!


During the last 10 years, Loyal Biscuit Co. has been recognized on a national, state, and local level, receiving many awards, including SBA Maine Small Business of the Year, Maine Retail Association Retailer of the Year, National Pet Specialty Multi-Location Retailer of the Year from Pet Business Monthly, Small Business of the Year from Penobscot Bay Regional Chamber of Commerce, and more. You can find their full list of awards here.


“Our goal for the next 10 years is to continue to revolutionize the pet supplies industry by providing our customers with a unique shopping and educational experience in Maine,” stated Neal. “Through a professional demeanor, educated staff and welcoming store appearance, we will continue to provide our local communities with the healthiest pet foods, treats and quality products with a priority of using locally sourced when available. We will still continue to focus on our community efforts as well by supporting local charities that emphasize animal welfare and humane treatment in all of our six communities. We will also, of course, continue to educate ourselves, our team and our customers on the ever-changing discoveries, advances, and science of healthy pet nutrition and supplies that improve the lives of both pets and their owners.” 


The Loyal Biscuit Co. is an award-winning pet supply store with locations at Reny’s Plaza, 1 Belmont Avenue, Belfast; Hannaford Shopping Plaza, 421 Wilson Street, Brewer; US Route 1, Camden-Rockport; 160 Water St, Hallowell; 408 Main Street, Rockland; and 109 Main Street, Waterville. You can find the LBC online at loyalbiscuit.com or facebook.com/loyalbiscuit.

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© 2019 by Loyal Biscuit Co.

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207-594-5269

bark@loyalbiscuit.com

408 Main Street, Rockland, ME 04841

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